The next country to get its own dedicated McLaren sales and service facility, and join the global network of retailers, is a place with deep significance to the brand. It is New Zealand, the birth place of Bruce McLaren, the founder of the super car company and race team.
The opening of McLaren Auckland, then, is a fitting tribute to the company’s founder in its 50th year, and further strengthens their chain of official representatives that now goes around the globe. McLaren has achieved a remarkable success expanding their dealer network across the world in less than three years. And it is still an ongoing project.
The new site will be operated by New Zealand’s leading automotive specialists, the Giltrap Group. The company has been closely linked with the McLaren brand over the years, with the Group’s executive chairman, Sir Colin Giltrap, a patron of the Bruce McLaren Trust, having known the young New Zealander before a move to the UK to start what went on to become one of the world’s most successful racing teams. The facility will have a dedicated service centre within the showroom with technicians trained at the Woking HQ.
The lunch of the showroom will be celebrated with display of McLaren 50 12C and 12C Spider models, launched to commemorate the 50th anniversary of the brand, as well as the McLaren P1 hyper car.