Since 2010 and the launch of the 458 Italia, Ferrari seems to be getting its design groove back. For a very long time their cars lacked the artistic flair that made them so great back in the olden days. But these days, as you can see in the latest products that come out of Maranello, the art is back. As a proof of this, Ferrari’s latest creation, the LaFerrari hypercar, has been chosen for a special display at the annual Art Basel Miami exhibition.
The biggest and most significant car-related art even of the year, called “Piston Head: Artists Engage the Automobile” and located at the studio of Herzog & de Meuron architects on the top floor of 1111 Lincoln Road, will host an exhibition of cars turned into sculptures by great modern and contemporary artists from around the world, including Damien Hirst, Keith Haring, Cesar and Kenny Scharf. The venue has been turned into an open car park with a unique, gloomy sort of design that suits the contemporary feel of the show.
LaFerrari is one of the items on display that didn’t need an artist’s touch to become show worthy. It is pure art the way it is:
The show will be open until 8 December and includes works from Ron Arad, Bruce High Quality Foundation, Cesar, Dan Colen and Nate Lowman, Keith Haring, Damien Hirst, Virginia Overton, Olivier Mosset/Jacob Kassay/Servane Mary, Richard Phillips, Richard Prince, Tom Sachs, Salvatore Scarpitta, Kenny Scharf, Franz West. You may remember a few years ago Top Gear had a crack at making a car art exhibition. While the Miami event will sure be more artistic, we doubt it is going to be as much fun as the TG event!
Via Ferrari Magazine