Jaguar keeps spending big mony on their promotional campaigns, and they insist on hiring A-listers to star in their rather pointless short films. For this year’s Super Bowl ad campaign called “good to be bad” they broke out the big guns. Sir Ben Kingsley, Mark Strong, and Tom Hiddleston are the renowned British actors who star in a Tom Hooper directed spot called Rendezvous.

The spot, to be aired during Super Bowl XLVIII on February 2, is part of a bigger campaign called “British Villains”, running through July. These ads will promote the new Jaguar F-Type Coupe through elaborate cinematic efforts featuring big names.

http://www.youtube.com/watch?v=8sx5fDGbVoQ

This is all very fascinating, but we were just wondering how many F-Types Jaguar is going to have to sell to make up for the money they blew up on these fancy ads. That is for Jaguar’s top brass to decide if it’s all worth the hassle. We can just sit back and enjoy watching some of our favorite actors drive a fast Jag. We especially liked Mark Strong’s part about power and corruption.

http://www.youtube.com/watch?v=nr-ZVA3M7to

Other marketing assets from Jaguar’s “British Villains” campaign include:

• New York City out-of-home placements, including an innovative F-TYPE wrap of 10 subway cars on the F-Train line (CBSOutdoor) and 20 street level wild postings in New York City, January 13 through February 9
• Cable TV run of the 30-second “Rendezvous” spot on networks such as BBC America, IFC and ESPN, February 3 through February 23
• Print ads break in early February (March/April books) in top national lifestyle and auto enthusiast publications such as Motor Trend, Car and Driver and Sports Illustrated
• Digital Advertising (banner ads) breaks on January 20
• A BritishVillains.com landing page will launch on JaguarUSA.com, hosting “in-character” five-second sound bites from Sir Ben, Tom and Mark, that speak to capabilities of Jaguar’s high-performance R models and an in-depth behind-the-scenes making of “Rendezvous;” it also will allow users to view additional content, share content on social media sites and gather information about the F-TYPE Coupe and the R line of performance cars
• Media buys with BBC America.com for their “Anglophenia” blog, and with NFL.com for “The 6 Borough Experience
• Integrated partnerships with IFC, Gawker, Sports Illustrated and Pandora that includes:
  • IFC to present “Villains on Villains” Double Feature Film Night on February 10, featuring Silence of the Lambs and A Clockwork Orange, iconic films starring British villains
  • Gawker Media is producing and publishing a themed kinja page, http://goodtobebad.kinja.com/, and is hosting a co-sponsored event in the week leading up to the Super Bowl
  • Sports Illustrated will host British Villains advertising on SI.com, while Jaguar will sponsor an original video series about infamous sports villains
  • Jaguar will team up with Pandora Radio to invite subscribers to contribute to the GoodToBeBad Mixtape – a crowdsourced compilation of the best of British music for release on January 20.