Hyundai is a fully-fledged, big time international car maker now. That means they have to come up with at least one interesting concept car at every major motor show they attend. Otherwise people would think they are going downhill. So here’s what they’ve put together for the 2014 Geneva Motor Show; yet another crossover concept called the Intrado.

Design-wise, the new Hyundai Intrado does not look very interesting to be frank, especially with that ginormous front grille. But this concept is a fuel-cell vehicle, and that makes it worthy of your undivided attention.

Hyundai has been working very hard this past couple of years on fuel cell technology, and their efforts so far have resulted in a small-scale launch of the ix35 FCEV. The Intrado features a second-generation hyrdrogen fuel-cell powertrain that works more efficiently, and, according to Hyundai, delivers a range of 365 miles on one full tank of H2. Technical details of the system are yet to be released.

Another highlight of the Hyundai Intrado Concept is a super-light, super-strong carbon fiber-reinforced plastic (CFRP) structure. It is apparently made up of some ‘hoops’ that are woven together with carbon fiber. Hyundai says this solution results in a staggering 70 percent weight saving compare to a steel-chassis car, and is so strong it eliminates the need for a B-pillar.