Ford and Chrysler decided to wait until the Game Day to release their commercials, teasing us with some previews prior to the main event. Ford’s effort looks intriguing judging by the teaser they released, featuring James Franco and a tiger.

We’re not sure where they are going with this, but apparently, 2014 Ford Super Bowl commercials are part of a larger nation-wide campaign. As Franco says, this is no ordinary commercial.

http://www.youtube.com/watch?v=rHzly7JIVvA

Ford has provided us with the hashtag #nearlydouble, so look it up if this teaser got your engine revving. Or you can wait a little more for Franco to come back in the full ad and reveal what they’re on about. That said, we are more interested in the role of that tiger. It’s clearly up to no good!