Lamborghini markets their branded merchandise under the title Collezione Automobili Lamborghini. And it is now adding a new item, Lamborghini’s first-ever perfume for men. The “L”, as it’s called, joins a growing a number of apparel and accessories offered by the Collezione.

The Lamborghini L Perfume for Men, according to its makers, extends “the values of the worldfamous super sports car brand to an olfactory experience.” So no, it won’t smell like fuel and burnt rubber, as supercar usually do. But because it’s a Lamborghini fragrance, chances are it’s very strong and attention-grabbing.

Lamborghini L Perfume is the first of a collection of four fragrances, and it has a limited production run of 999 bottles.

The Collezione’s Spring-Summer 2014 collection also includes a classic navy blazer, with the sober Lamborghini script embroidered in contrast on the undercollar and the silver pin on the pocket. It is made with advanced technical solutions, and Lamborghini says it goes very well with their new super car, the Huracan LP610.