Ford announced the launch of a new global model at the 2014 Bangkok Motor Show. Designed for the ASEAN and global markets, and to be built in Thailand, the new car is the Ford Everest Concept, which is a seven-seat SUV; a first for a market dominated by small city cars and crossovers.

Ford Everest Concept has an unmistakable design that leaves the onlooker in no doubt as to its identity. It features Ford’s typical design cues, like headlamps connected to a prominent inverted trapezoid grille, chiseled taillamps over a negative scallop, and a flat tailgate. The car does look a bit like the Edge, which is a good thing.

The Everest is created by Ford’s regional design and product development team in Australia, which, according to the manufacturer, is a proof of the capabilities of their regional branches. They can create world-class vehicles for markets in Asia Pacific and around the world. That means Ford can design, develop, and produce market-specific cars without biting into the resources of their European or American divisions. And, don’t forget, the market cars like Everest compete in are so vast they can potentially be more profitable.

The technical details of the Ford Everest Concept are yet to be revealed, but it features high ground clearance that indicates the vehicle’s off-road potential. The car will also get advanced connectivity features.