The all-new 2015 Hyundai Genesis Sedan was unveiled earlier this year to much pomp and circumstance in America, where it has the biggest customer base. The car is now coming to Europe, going on sale later in the year in a number of select European markets. And Geneva Motor Show is where it introduces itself to the public.
Fundamentally, Hyundai Genesis Sedan is not something a sophisticated European customer would desire. The car has a design that is not particularly pretty, and has no pedigree to speak of. What’s more, it tries to cover up its shortcomings by offering tons of features and equipment. That’s like bribing the customers to look the other way.
But there is no denying that the Genesis offers a lot of value for money. The car launches with a drivetrain tailored for Europe, consisting of a 3.8-litre V6 GDI engine, 8-speed automatic transmission, HTRAC all-wheel drive system, sophisticated multi-link front and rear suspension and near-equal weight distribution. The UK-spec version only comes with two-wheel-drive.
As mentioned, Hyundai Genesis sedan counts heavily on its features to sell in Europe. And we have to say does comes with some serious kit, including Smart Cruise Control, Automatic Emergency Braking and the world’s first CO2 cabin sensor to monitor the cabin’s environment and protect the driver from the dangers of drowsiness. What this car is then, is a Mercedes S-Class for a third of the price – and the third of the appeal.
Market-specific pricing and specs of the Hyundai Genesis Sedan will be announced later.
