Jaguar announced they will be unveiling two new concept cars inspired by a new ‘Fearless Design’ theme at the Clerkenwell Design Week 2014. The fearless concept will be joined by a bespoke installation inspired by the new Jaguar F-Type Coupe.
There aren’t many details available right now about these Jaguar Fearless Design Concepts, but they are on the line with Jaguar new design philosophy that steers clear of nice and cuddly looks.
Also at the event they will reveal the winner of a social media contest in which Jaguar had asked designers to showcase a design concept, and share the image on Twitter or Instagram using #FearlessDesign. The only rule governing the competition was that the designs must be fearless. No wuss allowed!
At the 2014 Clerkenwell Design Week Jaguar will also bring out the production Jaguar F-Type R Coupe as a real-life showcase of what fearless design can achieve.