As a subsidiary of Fiat-Chrysler, Ferrari too has come up with a five-year plan outlining the firm’s ambitions. It is mostly good news, except for one line that says “Launch of a new model every year,” which is a real threat to the uniqueness and exclusivity of a brand.
The launch of a new Ferrari is an occasion. If it happens every year it’ll become like the Transformers movies. The first one was good, the second was meh, and the rest were just the Studio trying to milk the thing for all it’s worth.
Likewise, Sergio Marchionne believes there is more money to be made from Ferrari, which is why he is contemplating increasing the annual production from the current 7,000 units to 10,000 units in the near future. He is also setting a four-year life cycle for each new model.
As for the good news, Ferrari Five-Year Plan promises they are keeping their V8s and V12s for a few more years before succumbing to a more turbos and hybrids; they are expanding their personalization program; and they will be new “Special Series” models for high-end customers, which means more one-offs.