Ralph Gilles is one of the most charismatic CEOs in the auto industry, and like most charismatic characters, he wasn’t entirely successful running his business. Chrysler recently killed off the SRT brand, but they kept Gilles as the Senior VP of Design. The video after the jump will show you why.

High-ranking officials don’t show up at car events in a t-shirt and a cap and do massive burnouts to showcase the performance of their new products. Ralph Gilles does. And that is why he is so cool.

Assisting Ralph in his attempt at burning the hell out of the Hellcat’s rear tires is 707 horsepower courtesy of the car’s 6.2 liter supercharged V8 engine. Dodge Challenger Hellcat is one of the most insane production muscle car ever built, and one of the fastest.