Subaru has a huge customer base in Australia, mainly due to the popularity of their rugged affordable off-roaders. But even in this market they are struggling to shift as many BRZ sports cars as they had planned. That is why they resorted to value-added packages in form of special edition models.
Unlike the previous Subaru BRZ Special Edition models, with the new 2015 model you can at least tell it’s different thanks to a pair of fairly large stripes that adorn the exterior.
The stripes are complemented with a STI body kit consisting of front and rear spoiler and side skits in gloss black, and a set of 17-inch wheels in matte black. Push start button, a short-throw gearshift assembly for the manual and new knob for the automatic models are among the other upgrades.
These options cost 9,000 AUD to install individually, but the 2015 Subaru BRZ Special Edition offers them for an extra 3,500 AUD. This, we think, is a much better way of going about slashing the price of the car than the direct approach Subaru UK has taken, lobbing big chunks off the on-the-road price every other week.
Maybe if instead of cutting price and adding STi gear Subaru gives that 200-hp flat-four engine a bit more power, the car would sell better.
Subaru via WCF
