People tend to get very excited when car maker launch an online configurator for a high-end exotic model, as it allows them to indulge their fantasy of speccing up the dream car they can never afford. Now there is a new configurator online for a car that everybody can actually afford at some point in their lives.

It is the brand-new Jaguar XE sports sedan we’re talking about, a new British model designed to end the peaceful reign of the Germans in this segment. The XE is one of the most dynamic four-door cars in the world right now, boasting an aluminium-intensive monocoque; double wishbone and Integral Link suspension. It needs all that stuff to take on the mighty BMW 3 Series.

Those who don’t care much about driving dynamics will be happy to know that the XE is also chock-full of technology features. We can mention standard Sat Nav, Jaguar’s brand-new InControl infotainment system, forward facing stereo camera that enables autonomous emergency braking, lane departure warning and traffic sign recognition to name a few.

2015 Jaguar XE will be available with a wide range of engines, from frugal diesel units to high-performance V6 and later on V8s. So click here and build your perfect XE and then start saving.