In an utterly British move, McLaren Special Operations (MSO) is introducing a new ‘Defined’ range of bespoke vehicles. What are attempting here, basically, is creating a social class for their cars with the normal models being middle-upper-class and the new Defined model upper-upper-class.
This will make it easier for the upper-upper-upper-class people which McLaren to choose should they decided to get one. They just go straight to the ‘MSO Defined’ division where they are presented with five tiers of personalisation with options not available to middle-upper-class people. This division also supports the historic cars and also the P1 GTR Driving program.
The five tiers of bespoke in McLaren Special Operations book include MSO Defined in which you get carbon fiber aero kits and interior upgrades, redesigned instrument cluster, weight saving options, and various F1-inspired stuff; the MSO Bespoke department, dealing with things like including unique paint, leather and stitching colours, as well as one-off models such as the X1; MSO Limited responsible for limited edition models; MSO Heritage offering service and support for historic models; and MSO Programmes for track days and customer racing programs like the GTR.
“There is a strong desire for drivers to personalise their cars and I’m convinced that the introduction of MSO Defined line will prove popular amongst our customers,” explains Paul Mackenzie, Executive Director of McLaren Special Operations. “Every McLaren is unique but now, with more choice than ever before, we are enabling our customers to truly express themselves through their vehicles.”