/Dodge Announces 2016 Plum Crazy Challenger and Charger

Dodge Announces 2016 Plum Crazy Challenger and Charger

2016 Plum Crazy 600x324 at Dodge Announces 2016 Plum Crazy Challenger and Charger

Back by popular demand, says Dodge, the Plum Crazy color option has become available again for a limited run on 2016 Dodge Challenger and Charger models, including the Hellcat models. It joins the new Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack in Dodge’s special edition range.

A 1970’s color, Plum Crazy is part of Dodge heritage like HEMI, but they tend not to overuse it so as to preserve the color’s specialness. It’s basically just purple, but it’s a unique shade of purple whose lightness and vivacity makes a nice contrast with the macho and muscular design of the Challenger and Charger.

2016 Plum Crazy Challenger and Charger will debut at this year’s Woodward Dream Cruise in Royal Oak, Michigan.

“Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. “And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time.”

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