Audi is proudly announcing their partnership with Marvel Entertainment for May 6 release of Marvel’s Captain America: Civil War, boasting about the sheer number of their cars featured in the movie. But I’m afraid all that does is make you think it’s not a movie, it’s a freakin’ Audi commercial. The whole damn lineup is in there.
That would be the thinking man’s take from the whole thing. As far as whether it really is an Audi commercial, well, we all know how it is with cars in movies. The car makers make a lot of hoopla about their “starring role” but in reality the machines just show up for like five seconds and then they are gone and forgotten. So in a sense, Audi’s got the short end of the stick here, making the fans hate them for commercializing the film, paying a lot of money to the producers, and getting only a marginal role in the whole flick.
Mind you, that last part is debatable, as there are a great numbers of Audis knocking about in Captain America: Civil War. The list includes the all-new 2017 Audi R8 V10 plus Coupe, 2017 Audi SQ7, 2017 A4 and 2016 A7 Sportback. The R8, of course, has a reputation for being the Iron Man’s car, but they’ve gone ahead and given a lumpy SQ7 to his adversary, Captain America, which hardly seems fair. The other models are driven by the one-dimensional characters no one care about or just get blown up.
“We’re always trying to ride the line in these movies between something that is set in our real, present day world, but at the same time feels special and forward thinking – just a little out of reach. So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.” says Anthony Russo, who directed the film along with his brother Joe Russo.