As some yo may know, Lamborghini Ad Personam is the Italian company’s bespoke program through which customers are allowed to personalize their cars with unique colors and design themes and order special options. Now with the launch of Lamborghini Ad Personam Studio the car maker is taking the program to the next level.

The customization and personalization program now has its own home at the heart of Sant’Agata Bolognese where customers can build their very own Lamborghini. That means in the near future we will witness a surge in the number of one-off or at least heavily bespoke Lambos which is a tad worrying because, well, Lambo owners are not exactly known for their restrained and refined taste.

Lamborghini Ad Personam Studio makes buying a car from factory an unforgettable experience. It basically goes like this: the prospective owner visits the factory on a guided tour; he or she checks out various configurations on actual Huracan and Aventador models; at Ad Personam Studio they see displays of leathers, colors, materials, seats and rims and get to work on an advanced car configurator; at the end of it all they kick back at the lounge area and see ready-to-ship Personam-ized model.

The launch of Lamborghini Ad Personam Studio is a response to the growing demand for custom Lambos. In the first half of 2016 more than 50% of Lamborghini cars delivered were customized with this program.