SUVs and crossovers are all the rage at this year’s New York Auto Show, and one of the most rage-y of them all is the Genesis GV80 Concept. This fuel cell concept previews an upcoming luxury SUV from Hyundai’s sub-brand in charge of high-end models, Genesis. 

Despite being forward-looking with its on-board technology Genesis GV80 Concept has a traditional approach to luxury. It puts emphasize no size, interior space, exterior bling, and indulgent features such as a 22-inch curved OLED infinity display or a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition. But it does feature the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability. Not that you can expect to see this in a near-future production model, but some day.

“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”