While Ferrari relies on their motorsport heritage to sell their branded merchandise, Lamborghini has a more casual approach to the whole fashion business, as seen with their new 2018 Spring Summer Collection. The new collection, known officially as private label Collezione Automobili Lamborghini RTW Spring Summer 2018, was presented at Milano Moda Uomo.
The highlights of Lamborghini 2018 Spring Summer Collection include the iconic black leather supercar jacket with its special hexagon openwork on the sides inspired by the design of the Huracan Performante seats. Lambo also presented some really cool kicks, as well as jackets and t shirts. The event also included a road trip from Florence to Milan in which Scott Schuman, American photographer, drove an Aventador Roadster.
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The Milano Moda Uomo debut of Lamborghini 2018 Spring Summer Collection was also attended by three Lambo super cars, Huracan Spyder, Huracan Performante and Aventador S, plus the classic icon, Miura SV. Besides the apparel Lamborghini also displayed at the event their range of ‘Authentic Living – Riva 1920’ furniture collection designed by Karim Rashid.