Aston Martin steps up their branded merchandise game signing a new deal with Hogan for a limited edition series of luxury sneakers. The ‘Aston Martin x Hogan’ will come out for the Autumn Winter 2017/18 with limited to a run of 3,000 pairs. Pricing has not been revealed, but this series is probably more expensive than the last batch which ran for $545 a pair.
As for what makes these Aston Martin Sneakers special, apart from Hogan’s Italian craftsmanship and artistry, well they are based on Hogan design named ‘Olympia’, and offered in four seasonal colours. The sneakers are designed to reflect elegance of the silhouette of an Aston Martin sports car and includes detailing from Aston Martin’s artisan leather craft. So you get exquisite layers of leather on the sides, while the tongue of the sneaker is cut from Aston Martin’s classic kestrel tan leather with pinched seam detailing and feature the iconic Aston Martin wings.
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“Collaborating with brands that share our views on quality, style and elegance is important to us,” said Marek Reichman, EVP & Chief Creative Officer at Aston Martin. “Working with creative teams outside of the automotive industry helps to broaden our designers’ minds, and this is always a positive experience for both myself and my team at Gaydon. We take inspiration from all walks of life and our work with Hogan will help to shape and inspire many aspects of our future creations”.