Abu Dhabi Motors, dealer of Rolls Royce in UAE is one of the top performs among all dealer of the British brand in the world. So every once in a while the company drops a special edition to treat their customers in the region in a special way. The most recent models are the Phantom Coupé Shaheen and Phantom Sedan Baynunah. Both models are inspired by the Abu Dhabi’s rich culture and natural landscape.
The Baynunah Phantom gets its name from Baynunah area in the western region of Abu Dhabi, UAE. So it’s painted in a relevant sand color. It features shades of beige and brown, further complemented by a tan ever-flex roof.
The inlay and marquetry inside this car are inspired by Arabian camel harness and are hand-crafted at Rolls-Royce’s Goodwood plant. At Goodwood, attention to detail is paramount; as such the marquetry for the Phantom was made using individually cut pieces of coloured veneer and hand assembled, using tweezers to ensure maximum precision.
Then there’s the Phantom Shaheen which is named after the local famous falcon, called Shaheen. It comes with a marquise-white exterior, featuring a twin coach line in Tudor red and offset by a red and Seashell leather interior. Most of the things in this car are actually falcon-inspired!
From the falcon inlay in brass, chemically etched from a single piece of stainless steel, to the falcon embroidered head-rests, which encompass 11-thread colours and boast a staggering 21,011 stitches per head-rest, it is a true representation of the skill and creativity of the artisans at Goodwood.
“The Bespoke programme continues to be a consistent driver for our business in the region, with four of the world’s top 10 selling Bespoke dealers based in the Arabian Peninsula,” said James Crichton, Rolls-Royce Motor Cars Regional Director for the Middle East. “The first half of 2010 saw our best sales result ever for the Middle East region, having doubled our sales in comparison to the same period in 2009.”
The Bespoke Programme, which has the highest global uptake in the Middle East, is a service offered to Rolls-Royce clients for individualization beyond the option list; the client may specify features of the car, in order to create one’s own, unique model.
