Bernie Ecclestone takes hustling to the next level by using his blackeye, which he is sporting since he was robbed and beaten down in London a few days ago, to make money! The muggers reportedly took away $300,000 worth of jewelry from Bernie and his girlfriend, including a Hublot watch. I guess you are getting the picture!

The Formula 1 boss arranged a deal with the watchmaker so they can use his picture in a new advert, with a direct quote from the him saying: “See what people will do for a Hublot.” Now you might be thinking Bernie Ecclestone is a greedy bastard! Well, maybe, but this kinda shows how he’s managed to stay on top of Formula 1 for years and years. This old man turns even the worst of events into an opportunity!

via: Auto123