The ‘Imported from Detroit’ campaign began very cool with Chrysler’s Super Bowl ad featuring Detroit’s most famous artist Eminem. All that fuss was for Chrysler’s branded merchandise! Now they unveiled an expanded range of goodies and a new aggressive logo.

Of course Chrysler don’t want it all to themselves. They will donate a portion of proceeds from selling the branded stuff to Detroit’s various charities including Boys & Girls Clubs of Southeastern Michigan, Habitat for Humanity Detroit, the Marshall Mathers Foundation and Think Detroit PAL.

The awesome new logo features the downtown monument to famous boxer Joe Louis in the middle of the Chrysler wings. Who ever came up with this logo was a genius because it’s just so cool. Even for those who don’t have a clue what’s it all about, that logo alone is a selling point.

“We hope that by partnering with these charitable organizations people will be encouraged to wear their ‘Imported from Detroit’ merchandise proudly, knowing that a portion of the proceeds will contribute to the fundamental development of the children of Detroit and the communities in which they reside,” said Olivier Francois, CEO of Chrysler brand.

The merchandise is available on www.collection.chrysler.com