Ferrari’s relationship with Spain is at its best right now. They just extended Fernando Alonso’s contract till 2016, and they’ve also launched the first official store in Barcelona.
The highlight of the opening ceremony at number 44 Paseo de Gracia in the heart of Barcelona was the arrival of the Scuderia Ferrari Marlboro drivers Fernando Alonso, Felipe Massa in the brand-new Ferrari FF which wowed the large crowd gathered to see their national hero and the world’s coolest F1 team in person. Also present at the event were Marc Géné and Lorenzo Bassetti, the General Manager of ARP, already a partner of Ferrari with numerous other stores.
The shop in Barcelona is the 46th point of sale Ferrari in the world, and joins others in prestigious locations such as Rome, New York, London, Johannesburg and Abu Dhabi. These stores sells things with Ferrari written on them mostly to people who don’t own a Ferrari! Here’s a description of the Spanish store according to Ferrari:
The Barcelona Ferrari Store, with its around 300 square metres on two floors, embraces the Ferrari spirit with its dual heart in competition and luxury. Its four great windows are facing one of the most important shopping streets in Barcelona. Inside, the new Store’s different areas have been planned like unique and special spaces: the Fan line, dedicated to the fans of the Scuderia, is presented on the ground floor. The luxury and lifestyle lines, stylish men’s, women’s and kid’s clothing – reflecting the values of craftsmanship and quality of the world of Ferrari, interpreted in a contemporary way – can be found on the upper floor. A selection of different items topped off with accessories, technology and memorabilia, original components, unique and certified by Ferrari GT and F1.
Graphic works and images accompany the clients on their way through the Store, narrating the history of the Prancing Horse. The interior design picks up the dynamic and sinuous forms of the road cars, while the important aspect of energy conservation has been implemented by using LEDs of the latest generation for the Store’s lighting.