Chrysler has come up with a new ‘Imported From Detroit’ commercial for Thanksgiving to be aired during Lions-Packers football game. And like the previous ads, this too delivers a pretty strong message. Besides Detroit metropolitan and people, this ad features Edgar A. Guest’s 1917 “See It Through” poem, which kinda reflects on what Chrysler went through this past couple of years, from imminent failure to great success. It’s a good’un.

See It Through poem excerpts

When you’re up against a trouble, Meet it squarely, face to face, Lift your chin, and set your shoulders, Plant your feet and take a brace, When it’s vain to try to dodge it, Do the best that you can do. You may fail, but you may conquer – See It Through!

Even hope may seem but futile, When with troubles you’re beset, But remember you are facing Just what other men have met. You may fail, but fall still fighting; Don’t give up, whate’er you do’ Eyes front, head high to the finish. See It Through!

“This new ad is a humble thanksgiving nod to everyone who has believed in Chrysler’s resurgence,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “Year-over-year Chrysler brand sales were up 28 percent last month, the best October sales since 2007, and Chrysler 300 retail sales more than doubled. Chrysler has taken Guest’s words to heart, ‘seeing it through’ with sales growth and award-winning products like the best-in-class 31 mpg 2012 Chrysler 300. The 300 represents so much more than just our flagship vehicle.”