After ‘running deep’ for a while, Chevrolet decided they have enough depth and dropped the old slogan for a new one: Find New Roads. They say it is more than a slogan. Find New Roads is a single vision and communications platform, a guiding principle that hints at the brand’s ongoing global expansion.

Since 2009 and the launch of Chevy’s hugely successful Cruze mid-size sedan, Chevrolet has been experiencing a major expansion in global operations, and constant increase in sales. That is why they think they need a new global vision to keep the momentum going. Chevy has even changed its advertising strategies to cope with the changes ahead.

Another area Chevrolet is investing in to cater to the needs of its global market is the retail network. The brand has launched a program to train dealership personnel to approach every aspect of their business differently to improve the retail experience. Good times at Chevrolet.

“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision. “As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”