At the 2013 Detroit Motor Show, which is soon, Hyundai will unveil a new and quite important concept car named HCD-14. Now, this car is said to be a preview of the next Hyundai Genesis, a strategic product for the Korean company, and one of the finest models they’ve ever built.

More than that, the HCD will introduce a new design direction for future Hyundai products. The lines and curves of this concept car will invariably affect other models. That said, don’t expect anything radical. Hyundai has found its corporate look and is going to stick with it. They might just tweak and refine it a bit.

The HCD will also showcase the latest Hyundai has to offer in terms of technology features. All in all, it’s an exciting bit of kit, and something to look forward to. Check out this new teaser shots Hyundai sent out, and stay tuned for further details.