The Honda Urban SUV is what the Japanese car maker is proposing as a formidable contender in the fast-growing compact crossover segment. Built upon Honda’s global platform for small and efficient cars, the Urban SUV boasts a rather fancy design that covers up its economy underpinnings. That is this car’s biggest appeal: value.

Design features of the Urban SUV Concept include dynamic character lines and a strong stance, with hidden rear door handles. Measuring 169.3 inches long, the Urban SUV Concept is nine inches shorter than the Honda CR-V, making it the ideal size for navigating both crowded city streets and open mountain roads.

The concept car hints at the styling direction of an all-new small SUV slated to launch in Japan by the end of 2013, followed by the U.S. market in 2014. Take a closer look at Urban SUV in this video from its unveiling event in Detroit: