As expected, Mazda revealed the MX-5 Miata Club Edition at the New York Auto Show, and yes, they are keeping the Miata name. What wasn’t expect was the launch of the Miata Launch Edition. Mazda usually steers clear of such marketing shenanigans, but not this time apparently.

Let’s begin by inspecting the 2016 Mazda MX-5 Club edition which is the more interesting of the two. As a slightly hotted-up version of the standard Miata, the Club Edition comes with 17-inch gunmetal alloy wheels wrapped in 205/45R17 tires, limited-slip differential, Bilstein shocks and tower brace, all when equipped with six-speed manual gearbox, and front air dam and rear lip spoilers.

Additional equipment on the 2016 Mazda MX-5 Club include MAZDA CONNECT infotainment system with a seven-inch color touchscreen display and multi-function commander control, HD and SiriusXM Satellite Radio, two USB ports, piano black side mirrors and seatback bars and placing a subwoofer and soundar Bose audio system with headrest speakers.

As for the Mazda MX-5 Launch Edition, the main highlights include Soul Red exterior and Sport Tan leather interior. Equipment-wise, you get 17-inch alloys, heated seats, CONNECT infotainment and navigation, BOSE nine-speaker audio system, i-ACTIVSENSE safety technologies, including blind spot monitoring with rear cross-traffic alert, lane departure warning and automatic high-beam control.

Only the fist 1,000 orders will get the Launch Edition goodies. They will also will receive a Mazda-branded BOSE SoundLink Mini Bluetooth speaker in a gift box, along with select items from Mazda’s upcoming Heritage Collection apparel line.