Last night at a special event at the Los Angeles County Museum of Art (LACMA), Hyundai Motor  America revealed a brand-new concept which they will reveal to the public at the Pebble Beach Concours d’Elegance next weekend. The Hyundai Vision G Coupe Concept could be a preview of the next Genesis Coupe.

Hyundai Vision G Concept is pitched by its designers, headed by the brilliant Peter Schreyer, as Hyundai’s vision “for its family of future premium products.” It promises luxury, style and performance, with an elegant exterior infused with a heavy dose of chrome and a deluxe interior, plus a 5.0-liter Tau V8 engine with 420 horsepower under the bonnet.

“The concept was designed with coordinated input from Hyundai design studios around the world, but was led by our team here in the U.S.,” said Peter Schreyer, Hyundai’s president and chief design officer. “The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”

Hyundai seems these days uncertain of what they want to do with the Genesis Coupe, their first and so far only real sports car. There were rumors of the Geni getting a V8 engine, but the market climate is not suitable for a big, thirsty speed machine that is not even American. Now they are talking about a twin-turbo V6 which is more sensible. But still, they are not sure if it will sell.