So only a few days after introducing an upgraded XV in the British market Subaru is giving you a reason not to buy it. They just announced the launch of a brand-new Subaru XV Concept at the 2016 Geneva Motor Show, and we all know they have a strong tendency to build every one of their concepts. In other words, there is an all-new XV coming next year.

If you don’t care about that and want an XV right now, then by all means go ahead and get the current version. It’s a damn good crossover, tough and capable, as well as well-priced and generously equipped. But based on what we can see in this teaser image, the Subaru XV Concept will introduce a whole bunch of cool new design features, some of which could end up in the production version. The vehicle appears to have a much sportier and muscular look than the current XV, and it will certainly be better on and off the road as well.

This past few years Subaru has been constantly upgrading their design and although it’s a slow process, they’re on the right trajectory. They’ve always been good at making high-quality, versatile cars that are just great to own. If they add an interesting design to the mix they will no doubt attract new customers to the brand.