Whether it really happened or not (most likely not), the iconic British rock & roll band The Who is forever associated with driving a Rolls-Royce into a swimming pool. Now, finally, the company is going to milk this legend by launching a series of Rolls-Royce Wraith Inspired by British music models designed in collaboration with Who’s frontman Roger Daltrey.

Granted, it was the band’s drummer Keith Moon who allegedly drove a Roller into a pool (or a Chrysler into a pond), but it would have been difficult hiring him as the consultant for this project seeing as how dead he is. In any case, it is not like Roger Daltrey is going to have a direct hand in building any of the nine Rolls-Royce Wraith Inspired by British Music special editions. The way these things work the celebrity only lends his name to the gig and gets a fat check in return.

But that doesn’t take away from how coveted and how collectible these Rolls-Royce Wraith Inspired by British Music models will be, especially the two Daltrey is apparently commissioning himself. The first will feature “pieces of iconography from the Who’s history, including the band’s famous ‘bullseye’ logo and a laser-etched depiction of Daltrey’s famous microphone swing to the car’s door-flights,” while the second will be designed by artist Mike McInnerney who did the artwork for ‘Tommy’ album and will now try to create an expression of the album’s iconic sleeve design on the Wraith.

The second Daltrey Wraith British Music, which’ll be the last of the nine bespoke models, will be auctioned for the Teenage Cancer Trust in April 2017.