Dubai, United Arab Emirates – Calling out to all cool youthsters in the UAE! The Chevrolet Urban Challenge Event and the Exclusive Urban Car Show are coming to Abu Dhabi’s Marina Mall on 29th April – 2nd May for four days of intense competition, close rivalry and car-fuelled excitement.

The Urban Challenge is based on teams competing against each other across four different disciplines: 5-a-side football, basketball, go-karting, and gaming.  Each of the 48 teams that will compete should consist of five to eight members, aged between 15 and 25 and can be a mix of boys and girls.  The overall competition will be based on a point system with knock out rounds.  First prize will go to the team with the most points collected across all four disciplines, over the four days.  The winner of Chevrolet’s ‘Totally Street’ Aveo5 online car customisation competition will also be announced during the event, while visitors will have the opportunity to test drive the latest Chevrolet vehicles on site.

Samantha Kayruz, Consumer Marketing Manager for General Motors – Middle East Operations, said: “Chevrolet has a responsibility to our region’s young people and as a brand really strikes a chord with the younger generation.   Abu Dhabi’s Urban Challenge will be Chevrolet’s biggest and most exciting youth event yet with lots of great activities planned and we are urging people to sign up via the website and be a part of what promises to be an unforgettable experience.”

The Abu Dhabi stage of the Exclusive Urban Car Show will run alongside the Chevrolet Urban Challenge and is where participants can show off their Chevrolet, GMC, HUMMER or Cadillac modified cars.  There are two categories, “IN-Style” for in-car entertainment, bespoke seating and add on accessories and “OUT-Fit”, for body kits, rims, paint jobs, graphics and spoilers.  There will be 1st, 2nd and 3rd prizes in each category, and participants can enrol their cars across both “IN-Style” and “OUT-Fit”.  Participants in the Chevrolet Urban Challenge and Exclusive Urban Car show can sign up now at www.urbanchallengearabia.com.

Other daily activities to entertain visitors and competitors alike include a graffiti art challenge, PlayStation® video games, skateboarders, BMX riders, a Fox Movie lounge, live DJs, the opportunity to become a Rotana TV channel presenter and maybe a few surprises too.  The previous Urban Challenge took place at the Corniche in Jeddah, Saudi Arabia in December last year and attracted over 2,000 people.  The Chevrolet Urban Challenge in Abu Dhabi is the latest stop on the Urban Challenge tour which will visit other cities in the region throughout 2009.