Ferrari has launched its first official store in Germany at the Nurburgring circuit. Ferrari F1 drivers, Fillipe Massa and Kimi Raikonnen declared this new Ferrari outlet open. It covers 240 square meters and was developed by Studio Iosa Ghini. More and more car makers are opening their shops at the Nurburgring as the track is going to be transformed into a motorsport park with leisure and business facilities.
Ferrari will also open its own exclusive park in Abu Dhabi next year at Yas Island.
Press Release
The first Ferrari Store in Germany was officially inaugurated today at a very special location: the Nürburgring, which nestles in the gentle Eifel hills and provides the fascinating venue for the German Grand Prix. The ribbon-cutting ceremony was performed by Ferrari drivers Felipe Massa and Kimi Räikkönen, who had already been out on the track in the run-up to Sunday’s Grand Prix. This is also the first Ferrari Store to open at a circuit and comes as part of an ambitious expansion plan to turn the Nürburgring complex into an all-year round leisure and business center. With this in mind, major new structures are being added, including the shopping center housing the Ferrari Store, an events center, a conference center and hotels.
The 240 square meter Nürburgring Ferrari Store is spread over a single track-level floor. Developed entirely by the Studio Iosa Ghini, its concept sees it as much as a homage to the history and spirit of Ferrari’s twin souls of racing and luxury as a straightforward store. Each area has thus been carefully designed as a special, one-off space in which shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Ferrari tifosi. This latest Ferrari Store will also include an elegant lounge with a business section for meetings and a relaxation area directly overlooking the track itself.
The Nürburgring Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA), Macao (China) and Abu Dhabi (UAE). It was created and will be managed by the Zender Group, which operates in the automotive sector, and has owned the official Ferrari dealership at Mülheim-Kärlich since 1981. The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, and the Middle and Far East.
