To commemorate the launch of Infiniti FX Limited Edition in Europe, the Japanese company has teamed up with Swiss watchmaker Bell & Rose to introduce a limited editoin wristwatch. Like the car, the BR03-92 Phantom is also limited to 100 pieces and again like the car, it is an affordable luxury priced at £2,809. It will go on sale on 01 June 2010.
The parallels from the fusion of Infiniti and Bell & Ross are clearly evident in the appearance of the piece. The black carbon powder finish, which encapsulates the 42 mm case, resembles the graphite finish applied to many exterior parts of the Infiniti FX Limited Edition and is just as beautifully-crafted. The seconds hand which sits on a galvanic black dial, is lined with a distinct purple coating, the same colour which lies at the heart of Infiniti’s brand identity, and can be seen everywhere from the instruments of the car to furnishings inside the Infiniti Centre.
Jim Wright, Vice President Infiniti Europe, explains: “The limited edition BR03-92 Instrument Phantom watch is a perfect tribute to the core qualities of Infiniti. It is also about offering the Infiniti owner something truly special and individual which we are able to achieve through this exceptional timepiece.”