Dodge has come up with a new plan called “Dealer Exclusive Program” and three special editions of the 2010 Viper SRT10 as a sort of taster. According to Dodge: dealers who sold sufficient Viper volume to qualify were given the opportunity to create their own special editions that best meet the dreams of their most loyal customers. These models are limited to only 50 units though.
So the details of these special models are unknown because each will be bespoke for the participant dealer. The cars features in the picture above include the Dodge Viper SRT10 ACR Roadster, developed specifically with Woodhouse Dodge in Blair, Neb., featuring a Race Yellow Clear Coat exterior with yellow driver’s stripe; the “Reverse SRT10 ACR” developed with Tomball Dodge in Tomball, Texas, featuring the reverse color combination of the Snakeskin Green Special Edition introduced earlier this model year; and the Black SRT10 Coupe with Plum Crazy dual racing stripes developed with Roanoke Dodge in Roanoke, Ill.
As you know 2010 is the last year that Chrysler produces the current gen of 600 hp Viper ACR and it will be replaced by an all-new model next year. So they want to make each of the 500 units as unique as possible.