The new generation Jeep Grand Cherokee is a very important car for Chrysler. Apart from the fact that it’s the first car after their alliance with Fiat, the new Cherokee belongs to a whole new level of design, craftsmanship and quality that Chrysler thinks it can be the start of new era in which American cars are built properly! So they’ve come up with a new patronizing ad campaign for it, and here’s the first outcome of it. We liked it!

“With this new campaign, the Jeep brand celebrates the best of American manufacturing and engineering,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The new Grand Cherokee marketing and advertising campaign has been carefully designed to communicate the Jeep brand’s commitment to American craftsmanship, the return of personal pride and dedication to producing a vehicle that is truly well-made and beautifully designed.”

“The Jeep Grand Cherokee advertising campaign reminisces upon a time when America was known for its craftsmanship and there was a sense of personal pride in creating a quality product,” said Oliver Francois, Lead Marketing Executive, Chrysler Group LLC. “Chrysler Group has made a radical change in the way it functions and creates products and, it is very apparent in the 2011 Jeep Grand Cherokee. The campaign is the company’s way of making it clear to our current and potential customers that we have that personal pride back and we are creating quality products. The entire company is excited about this vehicle and we want to share that excitement with everyone.”