Ford’s latest idea to make their cars more interesting is a lame one! They are offering custom vinyl graphics in 50 different designs, currently available for Ford Mustang and the F-150 pickup, with other models to be added to the list later on. They say these Graphics offers customers the look of custom-painted designs for half the price, but come on, driving around in a car with flames on it like this Mustang is so uncool!
Now the good thing that although they say these graphics are custom, you cannot design your own and have to pick one from the available designs in the website they’ve provided. If they were to allow people make custom graphics, God knows how wrong it could go! www.fordcustomgraphics.com
“Ford knows that customers want a vehicle to be all their own,” said Jim Abraham, Ford’s Licensed Accessories manager. “The Ford Custom Graphics website complements our strong accessory portfolio and enables customers to put a personal stamp on their vehicle.”
“You click on your vehicle and its exterior color, select the graphics you like, and then the website will show you exactly how the designs will look on your car or truck,” explained Abraham.
“Mustang owners might prefer race-themed graphics like stripes, flames or matte black accents, while our F-150 customers might like something a little more rugged like camouflage or a faux diamond plate aluminum look,” said Abraham. “The neat thing about the website is that we’re tailoring the designs to our customers.”
According to Abraham, the website will continue to evolve over time to meet consumer demand and expectations.
“The whole idea behind the program is to offer our customers new ways to personalize their vehicle and provide a new exterior look throughout the ownership experience,” he said. “In order to do this, we are going to keep revising the available graphics packages to give customers fresh new ideas to choose from.”
Without giving away too much detail, Abraham says that consumers can look forward to seeing custom graphics that leverage some Ford corporate sponsorships along with other categories like green driving.
