As you know a big part of McLaren’s long-term development program is expanding their dealers network, so they’ve been busy last couple of months signing with new retailers all around the globe. Obviously for their main London showroom they wanted to come up with something special, so they acquired the classiest place they could find at One Hyde Park, Mandarin Oriental in Knightsbridge, and they are going to build an ultimate showroom here.
McLaren London at One Hyde Park will represent a true flagship showroom for McLaren Automotive; the architecture of One Hyde Park will establish it as a landmark development, its prime location in Knightsbridge guarantees immediate recognition, and the showroom’s exclusivity as just one of the three key retail spaces at the base of pavilions B, C and D ensures a genuinely unique experience for sports car buyers. McLaren London is anticipated to be McLaren Automotive’s leading European retailer and, potentially, the busiest in the global network.
Christian Marti, McLaren Automotive’s European Regional Director, said: “One Hyde Park has already established itself as a landmark location in London, and we are both proud and excited to be part of its future success. The McLaren London showroom at One Hyde Park will represent everything we strive for at McLaren: great attention to detail, form and function in its visual impact and atmosphere, and a focus on the customers’ requirements. We worked incredibly hard to ensure McLaren is represented by the world’s best retailers, and Jardine Motors Group worked incredibly hard to convince us that they were right for us in London. One Hyde Park completes the picture for both of our businesses as we move towards the launch of the 12C and our future range of sports cars.”
Sinan Omer, Brand Manager at McLaren London, on behalf of Jardine Motors Group, said: “We were honoured and excited to be selected by McLaren Automotive to represent them in London, and we hope to make McLaren London the most successful McLaren retailer in the world. Securing One Hyde Park as our showroom is the icing on the cake, and will give us a home that is befitting of McLaren’s sports cars: like the company’s headquarters, it continues the important McLaren tradition of presenting the company from a stunning facility that is both visually impressive and absolutely fit for purpose.”
Richard Williams, on behalf of Project Grande (Guernsey) Limited, said: “We are delighted to welcome Jardine Motors Group and McLaren Automotive to One Hyde Park. We are in discussion with other leading luxury brands regarding the two remaining units.The McLaren brand is an exciting and befitting addition to the development and will be the only motor brand available at One Hyde Park. With over £100 million worth of apartments sold at the development since we launched the second phase of sales in April 2010 and with presales now totalling over £870 million, it is clear that the development is doing well and we are pleased to announce that it will be completed in late October 2010.”
The One Hyde Park development consists of 86 apartments and three exclusive retail spaces within three pavilions, B, C and D. The McLaren Automotive showroom will be located on the ground floor of pavilion B, the largest of the three retail units, benefitting from a prime position looking out onto Knightsbridge and strategically placed between Harvey Nichols and Harrods at the top of Sloane Street. Jardine Motors Group will take over the retail space and will commence its own specialist interior fit out to McLaren Automotive visual identity standards in preparation for the launch in early 2011.
The McLaren London showroom also recognises the attraction that Formula 1 commands and the motor racing technology that lies at the heart of McLaren’s future sports cars, uniquely displaying one of the team’s Formula 1 racing cars.
Following the March 2010 launch of McLaren Automotive as a brand new British sports car manufacturer, over 2,700 potential customers have expressed a ‘serious intention to buy’ the first car, the MP4-12C. The first 12Cs will be delivered in spring of 2011 and, while exact pricing will be confirmed at a later date, the car will sit in what McLaren terms the ‘core’ sports car segment of cars priced between £125,000 and £175,000.
McLaren Automotive plans to launch the first in its range of high-performance sports cars from 35 of the world’s best automotive retailers. London, Birmingham, and Manchester will represent McLaren in the UK, with other retailers located in USA, Canada, Belgium, France, Germany, Italy, Spain, Switzerland, South Africa, Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Hong Kong, Japan, Singapore, and Australia. All retailers will take a naming structure similar to McLaren London (for example, McLaren Paris and McLaren Miami).
Project Grande (Guernsey) Limited (PGGL) is the owner of One Hyde Park; The Residences at Mandarin Oriental. The development was designed by award-winning architects Rogers Stirk Harbour + Partners with interior design and development management by Candy & Candy. Services and facilities will be operated by 50 on-site dedicated Mandarin Oriental trained staff. Specialist art commissions by contemporary lighting artist, James Turrell will feature throughout the development. When completed in October 2010, One Hyde Park will be recognised amongst London’s most significant architectural landmarks.