There’s a famous saying that Ferrari actually makes more money selling branded merchandise than they do selling cars. And it must be true, becasue they opened yet another store! Singapore is the new venue for Ferrari and they got themselves a 170 square meters space situated on one level in the spectacular ‘triple towers’ of the Marina Bay Sands Resort. As usual you’ll be able to buy Ferrari apparel, accessories and toys there.
Present at the grand opening ceremony were Mr. Enrico Galliera, Ferrari Commercial & Marketing Director, Mr. Massimiliano Ferrari, Licensing and Retail Director, Mr. Edwin Fenech Ferrari APAC, Middle East and Africa CEO, and Mr. Teo Hock Seng, Managing Director of Ital Auto Pte who welcomed the guests together with the Scuderia Ferrari driver Felipe Massa.
Visitors will discover a wide range of lifestyle and luxury Ferrari products, together with a selection of items dedicated to Ferrari enthusiasts, children and collectors. These include miniatures and models of cars from past and present, a display case showcasing a crankshaft, valves and a piston, and the Cavallino collection of leather accessories and sportswear.The design of the Ferrari Store Singapore reflects the Ferrari Atelier ambience of the main Ferrari showroom in Leng Kee Road, with furnishings of the highest quality and the combination of soft leather and sleek brushed lacquer. The display concept clearly evokes the dynamic lines of Ferrari’s legendary cars and characterises the story, tradition and spirit of Ferrari not only through the products on display, but also through finishes and materials that typify the two souls of luxury and racing.
The Singapore Ferrari Store will be managed by ItalAuto, which is also the official importer for the Prancing Horse in Singapore. This is the 38th store to open worldwide and it joins prestige Ferrari retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), Athens (Greece), New York (USA), and Dubai (UAE), to name a few. The Ferrari Store development programme includes plans to reach the objective of 60 locations worldwide over the next two years in Europe, America, and the Middle and Far East.