Honda has come up with a rival for the Nissan Micra, and calls it the BRIO. The car makes its debut at at the 27th Thailand International Motor Expo, and then will go into produciton and reach far east markets like Thailand and India from March 2011. Just like the Micra, the BRIO too will be an efficient little city car for the masses.
The car has a compact body – length 3,610mm x width 1,680mm x height 1,475 mm – but a rather spacious interior. Although the Thai and the Indian models will have different details based on the culture of their target markets, the BRIO is ought to be an eco car with projected fuel consumption of 5.0 liters per 100 km.
According to Honda the Thai version will cost approximately 400,000 baht, no idea how much is that in more relevant currencies!
“Honda would like to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilizing our own experiences cultivated by motorcycle business here in Asia,” said Takanobu Ito, President and CEO of Honda Motor.