/Toyota At 2010 SEMA Show

Toyota At 2010 SEMA Show

Toyota SEMA 1 at Toyota At 2010 SEMA Show

Toyota has made a great effort to come up with an interesting lineup of custom cars for this year’s SEMA show, and you have to say they nailed it! Their range of custom rides include Prius, Yaris, Sienna, 4Runner, and Tundra. And while each of them have very interesting details, the highlight of their booth is indeed the Sienna Swagger Wagon Supreme which they’ve been teasing fro months ago. We liked the off-roaders, Tundra Sportsman and 4Runner Backcountry, better as they are much cooler concepts than a stretched out family car with big wheels and some TVs inside!

Toyota SEMA 2 at Toyota At 2010 SEMA Show

Toyota Prius PLUS Performance Package
The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD). Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. The new PLUS package also features several Toyota accessories that complement the Prius’ core values of Eco and Advanced Technology. The end result is a more fun-to-drive, performance-enhanced Prius that maintains its industry-leading fuel efficiency.

• Seven-piece aerodynamic body kit includes uniquely styled rear diffuser, front and rear bumper spoilers, and side skirts
• 17-inch unique forged wheels
• 215/45R17 tires
• Lowering springs
• Rear sway bar
• Floormats with PLUS logo
• PLUS exterior badge

Toyota SEMA 3 at Toyota At 2010 SEMA Show
Toyota SEMA 4 at Toyota At 2010 SEMA Show

Toyota Prius C&A Custom Concept
The Prius C&A Custom Concept vehicle was developed by the Conversions and Accessories group at Toyota Motor Corporation in Japan to demonstrate the unlimited potential for sports car modification on the worlds best-selling hybrid vehicle. The Prius C&A Custom Concept is making its North American debut at the 2010 SEMA Show.

EXTERIOR
• Carbon fiber hood, roof, back door, rear spoiler, aero side skirt with vertical spoiler, rear bumper with vertical spoiler front bumper, front fender flares, rear garinsh
• 18-inch forged wheel with aluminum-made aero ring
• Goodyear Eagle Revspec RS-02-215/40R18 tires
• Styled exhaust tip
• Lighted front and rear Toyota badging
• Door mirror CCD camera system
• Smoked rear combination lamp
• Translucent rear side spoiler on rear combination lamp
• Mystic Lavender body color

INTERIOR
• Alcantara (simulated suede) steering wheel
• Aluminum shift knob with Alcantara suede
• Instrument panel gauge supplement includes “G” meter, output meter, mileage, water thermometer, and voltmeter
• Black interior with Alcantara suede trim on ceiling, “A” and “B” pillar, door trim, rear seat, and console box
• Driver and passenger RECARO seats with embroidered C&A logo
• DENSO navigation system with ECO display functions including motor, engine and total kilowatt output, steering angle (0 to +450 degrees), speed, accelerator open angle, mileage

SUSPENSION
• TEIN lowered sport suspension (four inches in front; six inches in rear)

Toyota SEMA 5 at Toyota At 2010 SEMA Show

Four Wheeler Magazine Toyota 4Runner Backcountry

Four Wheeler Magazine’s Project Toyota 4Runner Backcountry makes its world debut at the 2010 SEMA Sow. This special 4Runner was built as a self-contained exploration rig to take the avid weekend adventurer far in to the backcountry to allow discovery of the roads less traveled and forgotten places in history. The modifications were carefully chosen to enhance the 4Runners signature style and capability without taking away from what the 4Runner is – all while maintaining the 4Runner’s comfort for daily driver use, if desired.

• Manu Emu (OME) suspension system
• OME NitroCharger Sport shock absorbers
• P285/70R17 Falken WildPeak A/T tires
• 17×8 Teflon-coated ATX Mojave wheels
• ARB front Air Locker
• Warn XD9000 winch
• ARB Deluxe Bull Bar front bumper
• Two 6×9 KC HiLiTES HID driving lights
• four KC HiLiTES 5×7 front facing and two 2×6 rear facing lights
• ARB Steel Touring Style Roof Rack
• ARB Series III Simpson Rooftop Tent and ARB Awning 2000
• EVO Manufacturing rear tire and Expedition One Geri fuel can carrier
• EVO Manufacturing rock sliders
• 13-gallon water tank with12V inline electric pump
• Cobra CB radio
• Garmin GPS
• Rear cargo-mounted Power Tank on-board air system
• ARB Fridge Freeze

Toyota SEMA 6 at Toyota At 2010 SEMA Show

Toyota SEMA 7 at Toyota At 2010 SEMA Show

Toyota Tundra Sportsman

Making its public debut at the 2010 SEMA Show is the “Tundra Sportsman” concept pickup truck. For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting. The “Tundra Sportsman” serves two roles: It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience. This vehicle also boasts numerous vehicle performance upgrades that complement the utility and visual enhancements to maximize vehicle capability.

Truck Technical Specs
• Base Truck: 2011MY Tundra Double Cab 4X4 with the TRD Rock Warrior Package 5.7L V8 with 6-Speed Automatic Transmission
• Three-inch suspension lift
• Custom exhaust
• A custom air intake and snorkel
• ATX 18-inch Teflon coated wheels and 33 x 12.5” Nitto Mud Grapplers tires
• Custom front “Bull Bar”

Interior
• Weather station and GPS
• Camouflage pattern all weather Browning branded floor mats
• Reupholstered bucket seats in waterproof black and gray material
• The stock JBL 10 Speaker sound system remains with JBL all weather outdoor speakers were wired into the bed area; four sets of paired mid-range and tweeter speakers in the shell area; and a sub-woofer mounted under the bed floor.

Bed Modifications
• Fabricated bed cap or shell with vertical opening; entire bed side swings out to a 90 degree angle from the truck.
• Two steel, locking rifle cases and pistol safe integrated into cabinetry
• Foldable work bench
• Driver side dedicated to firearms
• Passenger side dedicated to bow hunting and camping accessories
• Room for two bows and archery accessories is built into the upper cabinet areas.
• Closet to accommodate camouflage hunting clothing and foul weather gear
• Tailgate dedicated as a Food Preparation Zone
• Mobile kitchen includes a small stove, sink, work surface, storage for cooking utensils, and a built-in seven-gallon water tank
• 86 square foot platform with collapsible hand rails and ladder for use as living/sleeping quarters, hunting blind, 7’ x 7’ two-man tent, and to safely transport game

Toyota SEMA 8 at Toyota At 2010 SEMA Show
Toyota SEMA 9 at Toyota At 2010 SEMA Show

Toyota Sienna Swagger Wagon Supreme
Capitalizing on the success of the all-new 2011 Sienna SE and the popularity of the YouTube Swagger Wagon video that has attracted over seven million views, Toyota wanted to further re-examine the role of the minivan and push even harder against the traditional boundaries of the minivan identity. So, together with B.A.D. Company, Toyota has created the Sienna Swagger Wagon Supreme for the 2010 SEMA Show. Even Sienna’s online community of fans was engaged in providing suggestions and making decisions for this special build.

• Base Vehicle: 2011MY Sienna SE & 2011MY Sienna XLE

Mechanical
• Performance: 3.5L V6 with 6-Speed Automatic Transmission
• Mechanical Modifications: Body extension of nearly 4 feet (44”)
• Airbag suspension system: ground clearance range from 2.5 to 6.5-inches
• 20-inch chrome wheels designed by KMC
• Nitto 255/40R20 tires in the rear and 245/45R20 in the front
• Functioning power windows on stretched section of vehicle

Exterior
• Custom fabricated rear spoiler
• Multiple-step exterior paint process
• Shaved door handles on automatic sliding doors
• Custom acrylic roof replacement (approximately eight-feet long)
• Custom chrome exhaust tips

Interior & Audio
• Custom seating with reversible cushions
• Two swiveling captain’s chairs in passenger area
• “Spa Seat” equipped with a multi-function, programmable massage unit
• Foldable hide-away table in sitting area
• Custom cabinetry with a cherry veneer finish and DuPont countertop
• Glass-front refrigerator
• Lowered and leveled floor finished in Brazilian cherry hardwood
• 23”-inch HP TouchSmart computer mounted on a custom bracket allowing multiple viewing positions both inside and outside the vehicle
• Xbox gaming system with DVD player
• Custom JBL surround sound audio system
o Toyota Original Equipment head unit through a JBL MS8 signal processor
o Eight JBL GTO 428 speakers in the main cabin
o Two GTO 428 speakers in the rear hatch
o Two JBL GTO 804 sub-woofers
o Four amplifiers totaling1700 watts of power

yaris clug racer at Toyota At 2010 SEMA Show

Yaris GT-S Club Racer
The Toyota Yaris is well-known as a value-driven sub-compact car with proven reliability and excellent fuel efficiency. It has also proven in past SEMA shows to be very versatile when it comes to customization. The little sub-compact returns to the 2010 SEMA Show, this time proving it can also be converted into a very capable race car.

Exterior:
Molly Designs inspired graphics
Seibon carbon fiber hood and hatchback
AeroCatch hood pins
Racing Lifestyle fender flares
I/O Port Racing Supplies tow hooks
Lexan side and rear windows

Tires/Wheels:
Goodyear Eagle Sports Car Special 20.0×9.5-13 Racing Slick
Jongbloed Racing Wheels three-piece JRW330 13×7

Interior:
AiM Sports MXL race data acquisition dash system
Sparco Evo 2 FIA race seat
Sparco race pedals
NRG Innovations steering wheel with quick release hub
Autopower Pro-Cam 6-point harness
Autopower window net
Braille No-Weight battery
Longacre kill switch
Longacre mirrors
Emergency Suppression Systems fire system

Suspension:
AST Suspension – USA custom 5100 series dampers
Eibach ERS springs 550lbs front/650lbs rear
Whiteline adjustable rear swaybar

Brakes:
Carbotech XP-8 pads
Goodridge stainless steel brake lines

Engine:
Toyota 1NZ-FE 1.5 liter with VVT-i 145hp@7252rpm
Rebello Racing Engines camshafts and cylinder head work
AEM Electronics EMS Series 2
AEM Electronics UEGO wideband O2
MP Tuning custom harness
Church Automotive Testing tune
Okada Projects USA Plasma Direct Coils
K&N Air Intake
DC Sports header
Coast Fabrication Ultra Lightweight Racing Muffler
Mishimoto radiator
Pure Power 10W-20 racing oil
Pure Power Lifetime Oil Filter

Drivetrain:
SPEC aluminum flywheel and three-puck clutch
Kaaz limited slip differential
Scion xB final drive swap (4.312)

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(Founder / Chief Editor / Journalist) – Arman is the original founder of Motorward.com, which he kept until August 2009. Currently Arman is our chief editor and is held responsible for a large part of the news we publish.