Now that Fiat is officially back to the north American market after many years of absence, they are starting out with the smallest car of them all, the 500. But this little fella actually stands a good chance winning many sales  in America.  Well, probably not in Texas, no Texan will fit in it anyway! but in the more fashion-aware states like California. So joy and passion are what they’re stressing on the most in their new advertising campaign for the car. This is Fiat’s first American ad after 27 years.