Ford believes that the new generation Focus is a great car for the Generation Y, and to make it more appealing to the millennials they’ve introduced a new line of vinyl wrap tattoos for the car. Ford Custom Graphics developed for the new Focus will range in price from $120 to $470 and can be easily removed and replaced with a new design, which you can choose from more then 200 patterns.

All of the tattoos are made with 3M Scotchprint Personalized Vehicle Graphic Film plus a clear graphic protection layer. They are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty. Focus graphics are expected to be online in mid-January.

Sheryl Connelly, Ford Global Trends and Futuring manager, says the migration to vehicle tattoos is a natural progression of the tattoo craze. “The one-size-fits-all model isn’t really relevant to today’s consumers, and it’s not necessarily a desire to stand out from the crowd. It’s more of a desire not to be lost in the masses,” she said. “People are personalizing everything – cell phones, computers and clothing – and it’s no different with automobiles.”

“People are holding on to their vehicles longer, and the way we identify ourselves today may not be the way we want to express ourselves tomorrow,” she said. “Customers can easily change the tattoos as their life situation and style evolves.”