Since the new Chevrolet hatchback that replaces the Aveo in America is all-new in every way, and also becasue the old Aveo models were all, to be honest, rubbish, GM decided to also give the new car a new name so customers won’t be affected by their prejudices of the old Aveo. They call it the Sonic, which sounds kinda cool and energetic.
The vehicle will continue to be called Aveo in other parts of the world, where it will be sold in more than 50 countries.
“The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name,” said Chris Perry, vice president, Chevrolet U.S. Marketing. “The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about.”
The small car will carry the Sonic name in Canada, Mexico and the United States. Production of the Sonic begins in 2011 at GM’s Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling, and will help restore approximately 1,000 jobs in the metropolitan Detroit area.