/Lexus Carbon Fiber Loom Video

Lexus Carbon Fiber Loom Video

Lexus released a new clip from their new ” The Hard Way ” advertising campaign. The first spot from this series was the amazing chain video we brought to you a few days ago. This one’s very cool too. It showcases another field Lexus excels in, materials. Specifically it shows the process of making carbon fiber parts for the LF-A supercars. The loom they use to make these bits looks simply awesome and the whole process is more like they’re making a spacecraft or something and not a car. Nice, but the old way of making cars – you know, men hammering bits of metal in a shed – was more fascinating!

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