2010 was a record year for the British bespoke sportscar maker Caterham in terms of exports. Turns out it’s not just the Brits who get the appeal of a raw bona fide sportscar!
Caterham had quite a successful year – representing the fifth consecutive year of continual growth – and is looking forward to 2011 to continue their ongoing growth. The fact that their Ford Sigma and Duratec engines which power the whole range are now Euro5 approved helps them to market the cars in the whole Europe. With the popularity of Caterham Seven now at peak, the firm relies on the range of Roadsport, Superlight R300, SV and CSR to expand business in the green continent.
Sales in France particularly contributed to the Company’s performance overseas last year, with sales topping 130. There was further strong interest from other countries, including Germany, Italy and Japan. Caterham’s expanding motorsport programme has also helped the Company’s European success. The French R300 Cup started in 2010 and featured grids of 40 cars racing throughout the season. Meanwhile, Caterham’s acclaimed Academy series, for novice racers, is being rolled out in France this year.
Caterham’s International Business Development Manager, David Ridley, said: “Caterham is really bucking the trend at the moment – while most car builders are suffering because of the economic climate, we are going from strength to strength.
“We see no reason why our success in overseas markets will not continue unabated – the Seven is every bit as popular today as it always has been.”