Chrysler didn’t wait for a major motorshow to reveal their new lineup of S-Concept models and put them on display at the 2011 Spring Festival of LXs in Irvine, California.
The S-Concepts are based on the 200 and 300 models which are tarted-up with body kits, big wheels, and special colors. As Tim Kuniskis, Head of Chrysler Brand Marketing says while unveiling the 300 S-Concept to Eminem’s “I Need A Doctor” song , they want people to tell them whether or not they should make these vehicles. Nice gesture, but they probably will make it anyway.
Details of the upgraded S-Concepts are yet to be revealed but based on the pictures, the car’s get revised grilles, spoiler lip, side skirts, smoked lights, tinted windows, rear spoiler, new tailpipes, and 18-inch dark rims, plus a very nice dark chrome paint job. It’s fair to say they want to appeal to younger customers who otherwise wouldn’t go for a 300 because it looks too serious. The modifications have worked for the 300 and it looks really cool, but we’re not sure about the 200 because it is not a very nice car to begin with! They also had a tricked-out Town & Country on display. They shouldn’t bother with that one to be honest.