Alright, so a couple of helicopters helped the FF to get up there, but Ferrari has waxed lyrical so much about this car’s 4RM all-wheel-drive system that one would think the chopper is a bit show-offy and the car could simply drive its way up!

Why Plan De Corones in in the Dolomites at 2,350 metres above sea level you may ask? Well, in a few days Ferrari will invite a selected group of world media to go there and try the FF for the first time. And since this model is more about rough terrain versatility than track performance, they set the event up at the start of the vast ski area, where the journalists will test the cars under fierce conditions.

The cars have been taken to this area, which can only be reached by the ski-lifts, with a CH-47 Chinook transport helicopter from Viterbo’s 1st Regiment Antares and the help of three Agusta 205 helicopters from the 4th Regiment Altair from the Italian air force in Bolzano.