Rolls Royce has 82 dealerships around the world, 8 of which are located in the Middle East – GCC countries to be more precise. If that’s not enough to convince you that ME is the most important market for RR, check this out: They just opened the world’s largest Rolls Royce Showroom In Abu Dhabi.
Unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, this amazing facility is located in Umm Al Nar area of Abu Dhabi where some other high-end dealerships such as Princess Cars have a showroom as well. In the 900 square meter showroom they can display five Rolls-Royce motor cars which should be enough given their current range. The compound also has a coffee bar and a customer configuration lounge including colour and trim samples.
Not to mention it also has a dedicated Rolls Royce service facility.
To mark the occasion Rolls Royce unveiled a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. They will only make 100 units of this special edition which celebrates the Centenary of the Spirit of Ecstasy. A large part of the Spirit of Ecstasy Centenary Collection is already pre-ordered by Middle Eastern buyers. When your money comes out of a hole in the ground, you automatically develop a crave for exclusive things!
Torsten Müller-Ötvös said, “The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls?Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East.” He continued, “The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth.”